![]() Many of the pages were created for ‘like farming’ to gather likes and then be sold on to a third party.ģ. Social media based competitions are widely popular and create lots of interaction – but they can come with a sting in the tail in the form of fake giveaways specifically created with the intention of tricking people into handing over precious information.Ī famous example of a fake giveaway is from a couple of years back when a number of pages using famous car brand names ran competitions with prizes of new cars. On Instagram, designer Marc Jacobs scouted for new models via a social media casting call with the hashtag #castmemarc. You’ll see competitions all over social media.įor example, chocolate conglomerate Mondolez International ran a competition on Snapchat asking users to submit a drawn-on photo of a TimeOut bar for the chance of winning €10,000. In the last few years, marketers in big brands have used competitions as a cheap way to earn likes, clicks, and traffic.
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